Amsterdam, Netherlands
Olivier Kappetein, a generalist, versed in consulting, entrepreneurship, B2B and B2C marketing, sales, corporate strategy, change management, product development, product management, software development, AI agents & automation. Specialised in AI and digital innovation.
Specialised in AI and digital innovation. I take ideas from a first conversation to a working, marketed product, without handing them across four teams on the way.
- Director/Absolum
- Co-Founder/Atlas Inc.
The short version
Range is the point.
I’m a generalist because I like owning the full problem.
I’ve worked in sales, marketing, consulting, product, operations and software, not as a tour of job titles, but because new ventures and ambitious projects rarely arrive neatly divided into departments. Sometimes the bottleneck is the proposition. Sometimes it is the product, the systems behind it, or getting people to actually use what was built.
That has made me comfortable taking an idea from zero to launch: validating demand, shaping the offer, building the product, creating the brand, setting up growth, and adapting when the market tells us we were wrong.
My speciality is AI and digital innovation. The value I bring is connecting the commercial, human and technical sides of a problem, then doing enough of the work myself to make progress stick.
Selected numbers
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Largest team managed
0.0
Client satisfaction
0 mo
Idea to MVP (avg. time)
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Workshops facilitated
0M/mo
Organic impressions
Where I come in
What I can do for you.
I work best where the problem crosses functions: when direction needs to become a product, a product needs a market, or new technology needs to earn its place in the business.
Explore
Three ways in.
The career that built the range, the client work that proves it, and the ventures where I owned every part of it.